t: 0117 9466 277
…are the means by which a business communicates with its target market and promotes its products and services. Businesses today are witnessing an explosion in the number of communication channels that they can use to create touchpoints with their target markets. The tricky questions are which ones should you be using and how do you use them wisely.
Your brand encapsulates the positioning that you want your product or service to occupy in the minds of your customers and prospective customers. It is not just a logo or a strapline. It is the core idea that you want to see consistently projected in your marketing communications and through every touchpoint with your target market.